The Long Tail How Endless Choice Is Creating Unlimited Demand

Book info: The Long Tail How Endless Choice Is Creating Unlimited Demand (Hardcover, 256 pages – Random House Business Books, 2007) – Random House Business Books, 2007. Language: Eng.

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.