{"product_id":"the-indigo-story","title":"The Indigo Story","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e The Indigo Story (Hardcover, 179 pages – Rupa Publications India, 2018) – Rupa Publications India, 2018. Language: Eng.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCondition: Like New\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis insightful book delves into the remarkable journey of IndiGo, an airline that transformed the Indian aviation landscape with its innovative approach. From its humble beginnings as a startup to becoming a leader in market share and profitability, readers will discover the strategic decisions and fearless spirit that fueled IndiGo's rise. The author, Shelley Vishwajeet, meticulously analyzes the challenges faced by the company and how it successfully outmaneuvered established competitors while defying skeptics. With a keen focus on the airline industry's dynamics, this edition reveals the lesser-known stories behind IndiGo's operational excellence and customer-centric philosophy.  Designed for those keen on understanding successful business models, this book covers essential topics such as competitive strategy, market disruption, and the importance of a strong brand identity. Whether you are a business student, an aspiring entrepreneur, or a professional in the aviation sector, you will gain valuable insights into what makes a brand not just survive but thrive in a challenging environment. The IndiGo Story serves as a compelling case study of resilience and innovation in action, making it a must-read for anyone interested in the mechanics of successful business ventures.\u003c\/p\u003e","brand":"Shelley Vishwajeet","offers":[{"title":"Default Title","offer_id":53100373639392,"sku":"9789353043551","price":67.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/5681\/6608\/files\/7168tvAsG2L._SY522.jpg?v=1781718353","url":"https:\/\/medicalbook.online\/products\/the-indigo-story","provider":"medicalbook.online","version":"1.0","type":"link"}