{"product_id":"the-golden-secrets-of-lettering","title":"The golden secrets of lettering","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e The golden secrets of lettering (Hardcover, 160 pages – Princeton Architectural Press, 2017) – Princeton Architectural Press, 2017. Language: Eng.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCondition: Good\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their \"typographic eye\" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.\u003c\/p\u003e","brand":"Martina Flor","offers":[{"title":"Default Title","offer_id":53094285803744,"sku":"9781616895730","price":77.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/5681\/6608\/files\/811yYzjz5xL._SY522.jpg?v=1781651594","url":"https:\/\/medicalbook.online\/products\/the-golden-secrets-of-lettering","provider":"medicalbook.online","version":"1.0","type":"link"}