Scientific Advertising
$55.90
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$55.90
Regular price
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Scientific Advertising
$55.90
Sale price
$55.90
Regular price
Book info: Scientific Advertising (Hardcover, 88 pages – Merchant Books, 2014) – Merchant Books, 2014. Language: Eng.
Condition: Very Good
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business